How to Write a Bio for Business Profiles on Social Media

by Author Image Megan Jones • updated:

Writing a company bio, and adapting it to suit the many different social media channels, is not an easy process. Each social media site has different parameters for account bios. And each audience has different needs and expectations as to what information your bio should display. That’s why we have put together this guide on ‘How to write a bio’, walking you through exact specifications, and top tips, for each social media channel bio.

3 Free Ways to Add Click-to-Tweet Links to Your WordPress Blog for More Shares

by Author Image Megan Jones • updated:

Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.

Selling on Instagram: How to Create Shoppable Posts on Instagram

by Author Image Megan Jones • updated:

Instagram has recently announced that they are rolling out their Shopping on Instagram feature to Instagram Business users across the globe. For anyone who is selling on Instagram, this is big news, and could potentially mean a sizeable increase in eCommerce sales. But what is Shopping on Instagram, and how will it help to sell your online store’s products?

How to Advertise on Instagram: A Step-by-Step Guide

by Author Image Megan Jones • updated:

With higher numbers of people and brands using Instagram than ever before, knowing how to advertise on Instagram successfully is becoming an important skill. In this Instagram ads guide, we will look step-by-step at how to create and run ads on Instagram.

How to Go Live on Facebook and Boost Community Engagement – A Beginner’s Guide

by Author Image Megan Jones • updated:

Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.

How to Create a Facebook Business Page that Encourages Engagement

by Author Image Megan Jones • updated:

In this article we look at how to create a Facebook business page. We talk you through step-by-step how to set up a page, and then discuss top tips for producing content that engages as well as growing a loyal following. We finish by considering the importance of using Facebook Insights.

How to Promote an eCommerce Store on Instagram and Boost Sales

by Author Image Megan Jones • updated:
promote an eCommerce store on Instagram

Image-based social media channel Instagram is the perfect place for eCommerce stores to market their products. However, there is no guarantee of success on any social media platform. So if you are looking to promote an eCommerce store on Instagram then you need to ensure you are using the right tools and strategies.

How to Promote Your Videos and Get Subscribers for YouTube

by Author Image Megan Jones • updated:

So, you’ve created a YouTube channel, recorded some videos and uploaded them. But now what? How do you get people to watch your videos, and follow your channel? Well don’t worry, in this article, we will give you actionable strategies and step by step instructions on how to promote your videos and get subscribers on YouTube.

How to Make Infographics With Canva in 5 Simple Steps

by Author Image Megan Jones • updated:
how to make infographics with Canva

In this article we will cover why you should create infographics and the benefits of using Canva’s infographic maker. We will then discuss step-by-step instructions on how to make infographics with Canva and how to share them on social media.

Pinterest Buyable Pins: Do They Actually Work? Plus How to Use Them

by Author Image Megan Jones • updated:
Pinterest Buyable Pins

In this article, we look at what exactly Pinterest Buyable Pins are, and consider a number of case studies to see if this type of Pin is actually driving results. We then discuss the pros and cons of using Buyable Pins, and finish by sharing some tips on how to ensure your Buyable Pins are successful.

What Are Facebook Custom Audiences? (And Why You Should Be Using Them)

by Author Image Megan Jones • updated:
What Are Facebook Custom Audiences

Facebook advertising can be used to generate leads, drive traffic to your website, promote services, sell products, and much more. However, advertising on Facebook can be a daunting prospect for many. There are no guarantees that you will reach your target audience, let alone recoup the cost of the ads. So can using Facebook custom audiences improve your ad campaign’s chances of success?

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